Sterling advertising AGENCY
Example Artist Portfolio Websites:
Kim Freithaler (multple categories)
June Kielty (single category)
Cloxie (single category)
Artist Marketing Materials
It's important for artists to have a website where they can showcase their work, becuase an interested collector may want another piece or if a piece is admired at a collector's home then they can send the admirer to your website to look at pieces they might buy themselves. Or if your work is in a show admirers can go to your website to purchase your work.
A gallery that might be considering your work would also benefit from visting your website, as a way to show off your portfolio.
In addition to a website, an artist should also have business cards so that whenever you meet anyone who might be a customer they will be able to contact you easily.
Sterling Advertising can create a website and business cards for you. There are a few things that you need to consider when you choose your website:
- How many categories of art do you have (i.e. sculpture, oils, watercolors, etc.)?
- Do you want to sell your art online or simply showcase it?
- Do you have quality photographs of your artwork?
- How are you going to deliver your artwork?
| Type of Site | Cost |
| Standard single category website (up to 35 images) | $900 |
| Extra categories (i.e. watercolors, etc.) | $400 each |
| Online Store (using PayPal or Google Checkout) | $1,800 |
| Photography | $50 per image |
| Photograph Scanning | $10 per image |
| Picture editing (cropping, color adjusting, etc.) | $35 per image |
| Business cards | $150 for 500 |
Website changes after approval |
$100 per hour |
What's included?
- Your domain registration (a domain is www.yoursite.com)
- Hosting of your site for 1 year
- All graphics and code for your website
- Original artwork for your business cards
- Printing of your business cards
- Submission of your site to all Search Engines (it will take a few months for your site to show up in searches for your name)
- Your site will be written so that Search Engines (such as Google) can understand what your site is about
What's Not Included?
- Any online merchant fees (i.e. what PayPal may charge you - you can find out more about PayPal's fees by clicking here)
- Graphic design instruction
- Web design instruction
- Shipping or handling procedures (you will need to ship and package your own artwork)
- Unlimited changes after the site is approved
- Ongoing hosting and registration fees
- Ongoing Search Engine Optimization (making search engines list your site at the top of the listings)
What Other Costs Are Involved?
- Credit card processing fees (PayPal can handle your credit card transactions but they charge you a fee to do so - see what PayPal charges by clicking here)
- Hosting fees after the first year (currently approximately $60 per year)
- Annual domain registration (currently approximately $20 per year)
Organic Advertising Services
Sterling Advertising is a full-service Pittsburgh Advertising Agency, with a strong slant towards an internet specialty. What that means is that we really know our stuff when it comes to the traditional advertising, such as television and radio, but we also really understand what to do to market you and your services on the internet.
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