Banner Advertising
Banner advertising is display ads on websites, such as highlighted in pink on the New York Times website below:

Banner advertising can be very effective to drive a market and build a brand.
Internet advertising is very effective for reaching broad audiences or for segmenting audiences by lifestyle choices, demographics (age, sex, etc.) or geography.
Banner advertising can be placed on national publications, such as our New York Times example, above, while still targeting by any of these methods. For example you can have your banner ads only show up on NewYorkTimes.com to viewers in Columbus, Ohio.
Other online advertising methods are Pay Per Click, Contextual Advertising, and Retargeting.