Sterling advertising AGENCY
Cable Television
Cable television is almost a mix between radio and television advertising. It carries the same visual message as broadcast television but with smaller, more-targeted audiences.
Considerations when buying cable television are:
- Target audience - pick the networks that reach your target audience - HGTV reaches homeowners, ESPN reaches men, etc.
- Production costs - like television, you'll need to produce a commercial to air and a good commercial can add a lot to the budget.
- Efficiency - how much of your target audience do you get for each dollar you spend?
- Geography - cable television can be used to target specific neighborhoods or to target entire cities.
If you want to reach a truly broad group, try television advertising. If you want a specific target but on a smaller budget, try radio advertising. Other geographically-targeted options are internet advertising and billboard advertising.
Organic Advertising Services
Sterling Advertising is a full-service Pittsburgh Advertising Agency, with a strong slant towards an internet specialty. What that means is that we really know our stuff when it comes to the traditional advertising, such as television and radio, but we also really understand what to do to market you and your services on the internet.
- Media Planning
- Media Buying
- Media Invoice Reconciliation
- Logo Design
- Branding
- Infomercials
- Market Research
- Sales Promotions
- Public Relations
- Internet marketing and Site Architecture
- Internet Marketing
- Search Engine Optimization
- Web Design
- Ecommerce
- HealthSouth Hospitals
- Sales Training
- Press Room
- Blog
- Employment
- Claire Devereux Thompson Bio
- Pittsburgh Advertising Agency
- Media Association of Pittsburgh
- Website Magazine Article