Infomercials and Direct Response Advertising
Infomercials are long-form advertising that is designed to illicit an immediate purchase response. They can be any length from 2 minutes to a two-hour segment on a shopping channel.
Direct response is any advertising that is designed to make the audience take an immediate action.
Should I Use an Infomercial?
Infomercials are designed to persuade through information. Do you have a product that needs an explanation, or that can be beautifully demonstrated over a longer period? Do you offer different options that could help persuade a consumer?
Should I Use Direct Response Advertising?
Direct Response advertising is a specialist product. To successfully use Direct Response a company must have a product with a short sales cycle, have trained sales staff available to handle responses, and have your product ready to go. You also need a very strong offer message. When done well, Direct Response can be one of the most successful advertising techniques around.
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