Internet Advertising
It's a great new age, isn't it? There are so many ways to market yourself to your customers, and none as dynamic as the internet.
Let's make sure that when they look for you and what you do, they find you.
Search Engine Optimization
Search engine optimization (SEO) is making sure that search engines (Google, etc.) can find your website and that the content that they find is relevant. You can't count on them finding and listing you just because you have a great product, you need to have a strategy and some techniques.
Search Engine Marketing
Search engine marketing (SEM) is paid search, also known as Pay-Per-Click. That means, for example, that you purchase the words "Pittsburgh plumber" from a search engine and then if anyone types these words into the search engine your business comes up first. It's a bidding based system and can get complicated, but is one of the most targeted and cost-efficient ways to market yourself.