Radio Advertising

Radio advertising is fast, affordable, and effective. Radio stations usually target themselves to a specific demographic audience, such as young adults aged 18-34 or women aged 25-49. This means that although the audiences are much smaller than TV, they are great for targeting a specific audience without wasting your budget on extra people who are unlikely to purchase your product or service.

Considerations for radio are:

Target audience - is the radio station the right one to reach your target? Not many older, wealthy men are listening to Top 40 chart-oriented stations, but lots of 18-34 year-olds are.
Time of day - radio is very adaptive when it comes to time - if you're a restaurant it's easy to promote your lunch menu before 1pm and then your dinner menu until 8pm.
Creative - you can't put your logo on a radio ad so you need to make sure that your brand is clear as well as your message.

If you want to reach a very broad audience, try television advertising. If you want to reach a geographically targeted audience try billboard advertising or internet advertising.

Organic Advertising Services

Sterling Advertising is a full-service Pittsburgh Advertising Agency, with a strong slant towards an internet specialty. What that means is that we really know our stuff when it comes to the traditional advertising, such as television and radio, but we also really understand what to do to market you and your services on the internet.

Sterling advertising AGENCY

Traditional Advertising services

Radio Advertising

Organic Advertising Services