What is a Sales Promotion
A sales promotion is a special, short-term event to motivate your customers to do something, such as come to your store or visit your website. The sales promotion will usually offer them some kind of reward, such as discounted pricing, gifts with purchase, participation in an event at the store, or a chance to register to win a prize.
What Makes a Great Sales Promotion?
What is going to drive customers into my store in droves? What will generate excitement among my staff? What will make the register ring? The answer to these questions is what makes a great sales promotion.
Do I Have to Discount My Price to Have A Successful Promotion?
While discounts are often a part of a special offer, they are just an option. Other options are packaged deals, which would bring you more potential revenue than just a single sale, or gifts with purchases, or a way to meet some other need, such as a follow-up visit to check that installation went as planned. Each promotional concept is as individual as each business. Sales promotions are intended to generate business, to help your business make greater profits and to build customer loyalty.
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